There are times in life when an idea comes along that you’ve always had in the back of your mind. It’s the idea that its moment has come. I’m talking about helping you market and sell your financial services solutions to B2B / B2C. In this content:
- Hopefully I’d assist you in attracting clients and improving relations with existing contacts.
- Reminded you of the importance of being a trusted adviser and professional
- Reminded you of the importance to always put yourself out there to educate, and inform others about the value of financial services like yours.
- Reminded you of all the marketing tactics, and approaches that are necessary to survive and thrive in this hyper-competitive world.
This content was brought to you by Manny of BJ Mannyst (Conventional & Unconventional Marketing Services) + Founders Under 40™ Group (The Unconventional Founders Community In the World)
Contact Us: info[AT]foundersunder40.com
Keep informed about your industry or your client’s industry evolving trends, tools, and topics.
What worked in 2019 or in 2000 may or not work in 2020 or into 2030
IMPROVING TOUCH POINTS
There’s was a time your office, brochure was enough to make an impression however the reality today is your websites and social media and third party messages are what people assess. So take the time put a good website that also project some differentiation.
DON’T BECOME COMMODITY
The reality is professional services can easily become commodity because many aspects are standardized. However you must find a way to still differentiate yourself. Whether it’s your tagline, your guarantee, your dress code, your global reach, etc
PUT OUT QUALITY & USEFUL CONTENT
Take the time to understand the content that will grab your targets attention and also want to engage you. Don’t pump out content after content without good assessment as to the value of it to your target. Once a while create the odd content.
“Figure out what your visitors are looking for by monitoring your search fields and analyzing traffic on your pages, then offer them the insights they can’t find elsewhere.”
“B2B content, in particular, needs to offer as much value as possible for the least amount of effort. Don’t bore your clients with endless articles about well-known topics.”
“Use your industry expertise to give them the valuable insights that busy professionals seek.”
GO FOR CONNECTION
The reality for many services is that many people don’t like to switch any how unless they have to. So allocate time to build lasting connections with people, employees, prospects, etc Do a great job. Add value. B2B buyers prefer you to be partner rather than a transaction. However they will still shop around.
KEEP UP WITH CRM, MARTECH
The reality is to make your life, business, and staff more productive you will need a few MarTech tools such as email automation. But my tip is make sure you have a reasonable amount of tools because too much variety & vendors will only make things difficult. For example, your CPA, accounting, financial services or freelancing business doesn’t need several social media management online software.
HAVE MULTIPLE COMMUNICATION TOOLS
The reality today is that businesses and consumers will engage you from multiple communication medium and you have got to set things up so you can handle most of it. It could be WhatsApp, WeChat, FaceBook Messenger, Google Hangout, Phones, Email, In Person, Events, Chatbots,
KEEP IMPROVING EMAIL MARKETING
The fact is there’s so much email being received by people that they ignore most that are not relevant so take the time to engage targets like a person – – -specifically like a friend you care about. Or you might just test whatever you want until you find what works for your business.
ENCOURAGE EMPLOYEES TO SHARE / LIKE YOUR THINGS
The first customers a business really has from day one are it’s employees and it’s important they are sold on your purpose and product. So they can support the organization in any way they can. Even feature your employees story and their contribution. Show how your team works with the whole community not just the ones that helps the buttom-line.
DON’T BE LIKE THE COMPETITOR BUT LEARN FROM THEM
It’s important that you keep up with what your peers are doing and not doing. Keep up the things that are working and that are not working. Don’t be like RIM (BlackBerry)and think you can’t be beaten. Even know what substitute providers are up to. And the more commodilized your services the more this should be a priority.
BE AWARE BUYER DIFFERENCES
Not every buyer will be exactly like your last buyer. In some shape or form businesses and consumers are different. So the best thing is to understand what ways you can group them so your offering and marketing can be appreciated better. When you understand your customers, prospects, targets, decision makers better…the better your performance.
PAY FOR ADS
There’s many reasonable-effective advertising tools and tactics to use to drum up leads. There’s Google, FaceBook, Instagram, LinkedIn, Pinterest, Youtube, TikTok, and etc that can assist in spreading the word for your service business. Even consider content sponsor. Event sponsorship.
Plus those platform can even help you target better.
DO SEO & OPTIMIZE YOUR CALL-TO-ACTION
Most people begin they buying journey with a search engine and most likely Google. It could be Amazon in the future either way make sure those platform can find your services. The way to make sure they find you is to put out material that are relevant and associated to what you are providing. This is something every financial service provider, CPA, Freelancer, Lawyers, Dentist, Mechanic, General Contractor, Health Care Provider, and others should strongly consider. We at BJ Mannyst can assist in your content marketing strategy and possible distribution.
GET YOURSELF ALLIES & PARTNERS
Definitely go out and form alliances with other service and product providers that are complimentary or cater to the same target. How to structure the partnership will be up to you. Either way start small and slowly. Hey, reach out we may even see if can play match makers.
ENGAGE THE POPULAR NEWS or SOCIAL MEDIA TREND
There will be moments when a piece of news, content, or trend is all the rage so be prepared to either compliment it or attack it or avoid it. Some thing will help your service business and somethings will hurt it so pick carefully.
GET INVOLVE IN GROUPS & COMMUNITIES
Either you volunteer, participate, organize, sponsor, promote them is up to you. Just do your part for the human and animal or other causes. However always pick carefully. My tip is always be associated with things that represent universal values and stay away from anything that promotes the hate of others or the segregation of others or annihilation of others.
SHARE GREAT EVERGREEN CONTENT
If you know how to produce and come up with content ideas then go for. Take the time to create something that most of your target will not be able to refuse. Original content. Compiled content. Twisted content. Humor content. Satire content. Romance content. We at BJ Mannyst can assist in your content marketing strategy and possible distribution.
ANALYZE & MONITOR
If you are in business and have limited resources then everything gets analyzed and monitored. Check your effort. Check whats working. Check whats not working. Find improvements.
HAVE A ROUGH DECENT MARKETING PLAN
In a fast pace world, if you don’t already have a sense of what you are doing operating your business can get really difficult and frustrating. Therefore you need something to keep you focused. Write down the answer to the following:
What sets you apart from other firms?Why should prospects hire you instead of your competitors?
What are your strengths and weaknesses?
What risks should I consider?
What opportunities should I take advantage off?
Who are my ideal clients?
Which services are the most profitable?
Which services are moderate profit but drive inquiries?
Which are the easiest to sell?
What are your goals and objective?
How long will it take to find and close a prospect?
How long will I do this before making adjustments?
Are you prepared to work long hours and make sacrifices if needed?
SETUP A GOOD CLIENT REFERRAL PLAN
“This is one of the most effective marketing methods. Personal recommendations are worth far more than messages from strangers. Ask your clients to refer their professional associates to you. Give your client two vouchers for a free hour of your time. Ask them to give one to someone they know who might want to use your services.”
NEVER STOP MARKETING
Marketing and selling is never a do it once and wait for ROI to trickle down the pipeline. It is a 24/7 365 Days effort. Especially if you plan to stay in business. Manny and / or BJ Mannyst can assist in your service business marketing. Just visit his blog or the BJ Mannyst website. Or contact us .
EXTRA SERVICE BUSINESS TIP
No ones cares about your marketing, content, services, unless you understand their needs, desires and are confident you are the person / business to solve it for them.
Original content source: mblog.bjmannyst.com