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How Founders & Investors Can Test Business Ideas In Uncertain Times

[In the fast-paced and highly competitive world of business, success often hinges on the ability to bring innovative and viable ideas to the market. However, launching a new business idea without proper validation can be risky and potentially costly. This…

How Founders & Investors Can Identify & Deal With Toxic People In 2024 – Part 1

What causes toxic behavior? There are many factors that can cause toxic behavior. Nature “The so-called Dark Triad of personality refers to three categories of humans’ worst traits —-narcissism, Machiavellianism, and psychopathy — that some people may exhibit.” Research suggests that these traits…

BJM: Compliance Considerations When Utilizing Artificial Intelligence (AI) Technology in Finance Marketing

[Artificial Intelligence (AI) technology has revolutionized various aspects of the financial industry, including marketing strategies. With its ability to analyze vast amounts of data and make intelligent predictions, AI offers tremendous potential for enhancing customer experiences, improving efficiency, and driving…

Online Reviews & Reputation Management In Real Estate & REI 101

[The real estate industry has witnessed a significant shift in tenant decision-making processes, with online reviews playing a pivotal role in shaping perceptions and influencing choices. In today’s digital age, potential tenants rely heavily on the experiences of others as…

The Importance of Brand Identity in the Multifamily Real Estate Investment Business 101

[In the highly competitive world of multifamily rental business, establishing a strong brand identity is crucial for attracting and retaining tenants. A well-defined and memorable brand sets your rental properties apart from the competition, builds trust and credibility, and creates…

BJM: The Importance of Data Quality for Successful AI & Data Driven Marketing Campaigns

[Artificial Intelligence (AI) has emerged as a game-changer for digital marketing campaigns, enabling businesses to leverage vast amounts of data to create targeted, personalized experiences for their customers. However, the effectiveness of AI-driven campaigns is only as good as the…

BJM: Digital Marketing For Service Business In Uncertain Times

[In times of economic uncertainty, service businesses need to be strategic and innovative in their marketing efforts to stay afloat. Digital marketing has become an essential tool for businesses looking to attract and retain customers during recessions. By utilizing various…

The Pros and Cons of Investing in Real Estate with Family Members – Part 2

Investing in real estate with family members. This type of investment can offer advantages such as pooling resources and expertise, lowering financial barriers to entry, and strengthening family ties. However, it also comes with its own set of unique challenges,…

Real Estate Investment As A Syndicate LLC in USA When Prices or Interest Rate Is High 101 – Part 1

Just in case you thought real estate investing as a one man show and a a hired team was easy, now imagine dealing with others a.k.a “members” or a.k.a syndicate real estate investors. As affordability becomes a challenge for more…

BJM: Building A Brand Story That Resonates With Prospects Despite Times of High Prices And Shifting Priorities

You clearly have to find a need that people are willing to pay for. You have to be able to scale it. You also have to build a strong brand story for your business. It helps to connect with your…

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